Utilização de sistemas de inteligência de negócios em empresas de serviços

Eric Bacconi Gonçalves; Francisco Carlos Barbosa dos Santos

doi:10.32459/2447-8717e239

Autores

Eric Bacconi Gonçalves Centro Universitário das Faculdades Metropolitanas Unidas - FMU.
Francisco Carlos Barbosa dos Santos Universidade Alves Faria (UNIALFA) / Departamento de Administração

DOI:

https://doi.org/10.32459/2447-8717e239

Palavras-chave:

Inteligência empresarial, Sistemas de informação gerencial, Serviços, Estratégia organizacional

Resumo

O trabalho teve como objetivo entender os fatores que facilitam a utilização de sistemas de Business Intelligence em empresas de serviços. Para isso foi utilizado um modelo conhecido como Expectation-Confirmation Theory (ECT) adaptado para avaliar a aceitação do sistema. Além dos constructos do modelo original proposto por Bhattacherjee (2001) que são: Confirmação, Satisfação, Utilidade Percebida, Intenção Comportamental de Uso e Continuidade de Uso; foram incluídos três constructos no modelo adaptado: Hábito, Qualidade da Informação e Estratégia Direcionada pela Tecnologia. O questionário obteve 81 respondentes usuários de sistemas de BI. As conclusões apontam que as hipóteses foram confirmadas, exceto o efeito moderador do Hábito na Continuidade de Uso e a influência da Estratégia Direcionada pela Tecnologia. Como contribuições, destacam-se: a proposta de uma adaptação do modelo ECT, por meio de uma pesquisa aplicada no mercado brasileiro. A conclusão obtida foi de que a estratégia da empresa ser ou não direcionada pela tecnologia não afeta a utilidade percebida do sistema de BI.

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Biografia do Autor

Eric Bacconi Gonçalves, Centro Universitário das Faculdades Metropolitanas Unidas - FMU.

Professor de Métodos Quantitativos dos cursos de BI e Data Science da FMU.

Francisco Carlos Barbosa dos Santos, Universidade Alves Faria (UNIALFA) / Departamento de Administração

Professor de Métodos Quantitativos e Economia do Mestrado Profissionalizante em Adminstração da Universidade Alves Faria (UNIALFA).

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